There are many benefits to choosing WordPress to power your business website. In this post, I’ll explain what WordPress is and discuss these benefits.
What is WordPress?
WordPress is a content management system (CMS). What it essentially does is help us create, organize, and publish a website in a simpler and easier way. As of 2020, WordPress powers 35% of the internet.
It’s used by individuals, small, and even large businesses, around the world. Notable examples are Microsoft, The Walt Disney Company, Mercedes-Benz, Sony Music, TechCrunch, Vogue, TED Blog, and more.
Need more incentive to use WordPress for your business website? Let’s get into the top benefits.
Benefits of WordPress For Business Websites
1. It’s Easy to Learn
WordPress is user-friendly. You don’t need to know HTML or how to code in order to keep your website up to date. While it does have a learning curve, you’ll get the hang of it quickly thanks to its WYSIWYG (What You See Is What You Get) interface. There is also countless hours’ worth of tutorials and training material to help with anything you want to do or know in WordPress.
2. Responsive & Mobile Friendly
In today’s online landscape, having a responsive and mobile-friendly website isn’t an option but a requirement. Google is penalizing non-conforming sites by ranking them lower in the search results. And for good reason.
Most search traffic and internet usage over the last few years come from mobile devices. After all, our phones are with us almost permanently, providing a quick and convenient way to get online. With WordPress’s responsive web technology, you can make sure that your website looks good both on desktop and smaller devices.
3. Google Loves It
WordPress is SEO (Search Engine Optimization) friendly thanks to its CMS framework. This framework makes it ideal for indexing. The result is that search engines such as Google, rank websites built on this platform higher in the search results.
In the words of Google’s well-known SEO expert:
4. Customization, Versatility & Updates
WordPress is the most customizable and popular CMS available. You can start from scratch or choose one of the many themes (free and premium) available. If you want a website for your business, and don’t have the time (or just not interested) in making your own, choose a website designer or developer that works with WordPress. The possibilities with this platform are endless.
Adding to this functionality is the ability to use plugins to further extend the customization. Best of all? You can post to, or update, your website on the go.
The WordPress platform is open source. This means that the code is open to the public. That’s a good thing. It means that any vulnerabilities can be picked up and fixed quickly. There’s a whole community of people working on security and every aspect of the CMS.
WordPress releases regular updates, which helps ensure that your website is as safe as possible. Just keep in mind though that there are additional steps you (and/or your web designer) should take to further secure your website. You can read this Ultimate WordPress Security Guide for more information.
6. It’s Scalable and Flexible
WordPress is scalable and flexible, which means that you can have a small landing page or a website with hundreds of pages. Your website can grow with your business, adding pages and content as you go.
Due to this platform being so popular, most of the web services you use for your business (eg: analytics, newsletters, social media, etc.) can be easily integrated with your website.
You can also have multiple authors assigned to different roles on your website, such as content writers (Author, Editor, Contributor), Administrator, and Subscriber.
7. Makes It Easy to Maintain A Blog & Improve SEO
One of the simplest ways to improve your SEO and rank higher in the search engines, is having and maintaining an active blog.
With the ability to add posts anywhere you have internet access, WordPress makes this easy. Even if your website was created by someone else, you’ll be able to maintain your own blog without having to touch a line of code or other elements of your website.